Award-winning Creative & Strategy Director, Digital Content & Engagement Strategist, Filmmaker.
Motorcycle Aficionado, Geek.
Make great stuff and don’t be a jerk
That’s the motto I live by.
I am an award-winning Creative and Strategy Director, Digital Content & Engagement Strategist, and passionate filmmaker. With a career spanning top global ad agencies and leading brands such as Coca-Cola and Samsung, I have a proven track record in crafting and executing marketing strategies that resonate with diverse audiences. My expertise extends across digital and conventional media, driving notable brand growth and recognition.
A true nerd and creative at heart, I recently completed my Master's in Film and Television, enhancing my storytelling skills. My unique blend of professional marketing experience and filmmaking passion allows me to view communication as both a strategic tool and an art form. Proficient in various design, editing, and organizational software, I stay ahead of the latest trends, ensuring my work is always innovative and impactful.
Currently, I lead the digital audience engagement team for English-speaking regions at a streaming platform based in Turkiye and serve as the Creative and Strategy Director for an ad agency in Pakistan. My diverse background and continuous pursuit of excellence help me bring fresh perspectives to the world of marketing and creative strategy.
Outside of work, you’ll find me riding and restoring vintage motorcycles or gaming. I am an avid action-figure collector, a huge comic book buff and a Star Wars geek.
Experience
Brands
Creative & Strategy Director - '21 - date
Fishbowl
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Senior Editor - Audience Engagement - '22 - date
tabii - TRT
Head of Creative (Lahore) - '19 - '21
Adcom Leo Burnett (Publicis Groupe)
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Founder - '19
Mashghalay
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Creative Director (Coca-Cola & Brands) – '19
Ogilvy
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Creative Director - '17 - '19
Fishbowl
Associate Creative Director – '16 - '17
Fishbowl
Creative Manager – '15 - '16
Fishbowl
Visiting Faculty O/A Levels Economics '13 - '17
The City School
Samsung
Coca-Cola & Brands
Pepsi Co.
Jazz Telecom
Hyundai
Reckitt Benckiser
Carls Jr
McDonalds
Total Energies
TRT
Colgate-Palmolive
P&G​
M&P
USAID
OCS
Atlas Honda
PSL
Resume